I worked as part of a creative team to bring the campaign to life and took the lead on content strategy and copywriting. The first step was to interview subject-matter expert Andy Mott. Based on the insights gained from that conversation, I created a suite of promotional emails, landing page copy, social assets, and video scripts. 

Starburst’s brand is energetic, geeky, and fun, so I kept all content light and playful. I also contributed an idea or two to the design of Astra, the astronaut mascot that would become the face of the club. We wrapped the campaign in a fun “summer getaway” theme, encouraging our audience to get involved and pick up some free poolside reading material in the process.